[COM] 122 Grenfell Street | 59m | 17lvls | Ibis Hotel

[crawf]

Off topic, but I agree with that article. This state needs to push harder for major events and conferences to give Adelaide more global exposure. Big example is the G20.

[Ho Really]

It has been announced that this 307-room development will be an Ibis hotel and scheduled to open in early 2014 to coincide with the opening of the expanded Adelaide Convention Centre.

Cheers

[Will]

From the Hines website:

25 July 2012

New Adelaide hotel to showcase "premium economy" accommodation

It was announced today that Accor will launch its pioneering economy hotel brand, Ibis, in Adelaide following the signing of an agreement with Hines Property.

The $65 million hotel development, which received planning approval in March this year, will be located in a prime location on Grenfell Street which houses many of the major corporate institutions and also enjoys immediate access to the shopping precinct of Rundle Mall and leisure based attractions in the city. The new hotel will reach 17 levels to the Adelaide skyline with panoramic views over Hindmarsh Square and to the Adelaide Hills.

Timing of the development will coincide with the opening of the expanded Adelaide Convention Centre and redevelopment of Adelaide Oval with construction planned to commence later this year with a scheduled opening early in 2014.

With 307 guest rooms, Ibis Adelaide will be the largest Ibis Hotel in Australia and will be a major boost for Adelaide's tourism sector which is dominated by 4 and 5 star hotels. The hotel will also be the first purpose-built economy hotel in the CBD for over two decades and the first internationally branded hotel of its type to open its doors in Adelaide.

The Ibis Adelaide will join a network of Ibis Hotels across every other mainland state capital in Australia and will join a network of over 900 Ibis hotels worldwide.

The Ibis brand is the biggest economy hotel brand in the world, with Ibis Adelaide joining a global network that includes cities like London, Paris, Berlin, Rome, Dubai, Bangkok, Shanghai, Singapore, Hong Kong, Jakarta and Auckland.

"This will be a key development for Adelaide," said Chief Operating Officer Accor Pacific, Simon McGrath.

"The economy hotel sector is the fastest growing market in global travel, and is set to grow even faster with the rapid expansion of low-cost carriers."

"What is different about Ibis is that it has invested extensively in giving a premium economy experience. Ibis hotels are quite different from 3-star hotels of just a decade ago, with the brand offering premium bedding, very contemporary design and outstanding use of space, so that we can offer a quality product but at a genuine 3-star price."

"The hotel's launch will stimulate travel from a range of sectors, but particularly business and leisure travel. The brand is known around the world and particularly in Australia's key Asian markets such as China, Indonesia, Singapore and India. A state of the art Ibis will open in a few months in Hong Kong and this will give the brand even greater visibility in the burgeoning Asian market," added Mr. McGrath.

Hines Property is no stranger to hotel development having recently completed the award winning $100m Crowne Plaza Adelaide hotel. The company has also developed numerous other apartment projects and hotel projects in Adelaide.

"The Adelaide Hotel market has a predominance of older style properties operated at the four and five star level and there is an evident gap in the market for both new hotels and those which are operated at the premium economy level. Traditional hotels have so many underutilised guest services and facilities which ultimately increase room rates charged to guests. At Ibis Adelaide we won't be offering shoe shine services and room turn downs but we will be offering a hotel of high quality and design. By limiting services to those which are essential to our guests we will be able to offer extremely competitive and compelling room rates in an excellent location which is ideal for both corporate and leisure travellers."

"We have been through a rigorous hotel operator selection process and we have appointed Accor to operate this hotel as they are widely regarded as one of the global leaders in managing economy hotels."

"We expect Ibis Adelaide to set the standards for premium economy hotel accommodation in Australia," said Hines Property Managing Director, James Hines.

Ibis Adelaide will offer guests restaurant and bar facilities, a fitness centre, business centre, guest lounge, conference and meeting space and comprehensive Wi-Fi coverage throughout the hotel.

[Waewick]

fantastic news hopefuly construction gets underway soon enough (to take up the slack of the CC8 site)

[crawf]

Great to hear that Ibis is coming to Adelaide

[Maximus]

From The Advertiser:

Hotel brand Ibis coming to Adelaide
Stuart Innes
July 26, 2012 11:53AM

THE boom in low-cost air travel is part of the strategy behind economy hotel brand Ibis coming to Adelaide.

It was confirmed yesterday the $65 million hotel development by Hines Property, at Grenfell and Twin streets in the city, will carry the Ibis brand.

At 17 storeys and having 307 guest rooms, it will be the largest Ibis hotel of the 14 in Australia.

Ibis has 900 hotels globally as part of the Accor group which claims Ibis as the biggest economy hotel brand in the world. Travellers' familiarity with the brand will allow them to book the Adelaide property with confidence.

"The brand is known around the world and particularly in Aus-tralia's key Asian mar-kets such as China, Indonesia, Singapore and India," Accor Pacific COO Simon McGrath said yesterday.

Accor reports surging growth in short-break domestic holidays in Australia led by low air fares.

For example, people will fly to Adelaide from interstate to see an AFL match, attend a show or birthday celebration but they do not want four or five-star accommodation - preferring a "premium economy" city hotel room.

"The economy hotel sector is the fastest growing market in global travel," Mr McGrath said.

He added that Ibis was investing in "quite a different three-star hotel of just a decade ago" by having premium bedding and a quality product.

People did not necessarily want 24-hour room service, which had to be paid for.

By providing only what guests wanted, room rates could be kept low yet in an excellent location.

Building work will start later this year and the hotel is due to be completed in early 2014, in time for the Adelaide Oval redevelopment and the Adelaide Convention Centre stage one expansion.

Hines Property managing director James Hines said a rigorous selection process was carried out before appointing Accor as operator of the new hotel.

Ibis Hotel Adelaide will have a restaurant and bar, fitness centre, business centre, guest lounge, conference and meeting spaces, WiFi coverage and 6am-10pm room service.

http://www.adelaidenow.com.au/business/ ... 6435650948

[Ben]

Some new renders:

[ghs]

Good News - Grenfell street is bulking up really well.

[Ben]

Good News - Grenfell street is bulking up really well.

I was actually thinking about this yesterday. From King William Street to Hindmarsh square once this and Rundle Plaza is complete it will be fully developed. Adelaide's first true city street?

[ghs]

Good News - Grenfell street is bulking up really well.

I was actually thinking about this yesterday. From King William Street to Hindmarsh square once this and Rundle Plaza is complete it will be fully developed. Adelaide's first true city street?

North Terrace has always been my favourite, but I think Grenfell Street could soon be the best Adelaide street.

[Will]

Good News - Grenfell street is bulking up really well.

I was actually thinking about this yesterday. From King William Street to Hindmarsh square once this and Rundle Plaza is complete it will be fully developed. Adelaide's first true city street?

I would say Pirie and Waymouth Street already have this 'big city' feel.

[Waewick]

noticved some work around the footpaths of the site.

any idea if that is council or pre-work?

[skyliner]

As it appears this bldg will also face HSQ it will help bulk up the square as well. Since I left Adelaide 4 high rise blocks have appeared there with this as a fifth.
My favourite Sq at present.

ADELAIDE - TOWARDS A GREATER CITY SKYLINE

[cruel_world00]

I know it's been discussed ad nauseum, but I walked down Twin St. today and they've really made love to the pooch on this one.

That street could have been a great quirky alley way and now they are destroying the only interesting buildings on it to make way for a pretty soulless venue. Sure a hotel will bring people to the city but I can't imagine it's going to add much character to the surrounds.

This was an opportunity lost I feel.

I am happy (and hoping) to be proven wrong by the finished product.

[Pants]

They've whaaaaat?