[COM] Rundle Place | 76m | 15lvls | Retail & Office

[DaveAdl]

I must say not overly surprised - I am by no means a mall design or tenant expert but I think as I previously posted, the mall is a large open breezeway, the tenancy mix is all wrong Coles and HS really don't go with the high end fashion mix - I am a little confused by Adelaide's addiction to Basement Foodcourts - A great example of an opposing though is Westfield Centrepoint Sydney with the foodcourt on the upper level and small eateries dotted on the remaining levels. It draws people up and through into the centre to the escalators and with the noise from above add atmosphere throughout. HS would have been better off relocating, keeping Rundle Place for mid to high end retailers - just my opinion

[Brucetiki]

I must say not overly surprised - I am by no means a mall design or tenant expert but I think as I previously posted, the mall is a large open breezeway, the tenancy mix is all wrong Coles and HS really don't go with the high end fashion mix - I am a little confused by Adelaide's addiction to Basement Foodcourts - A great example of an opposing though is Westfield Centrepoint Sydney with the foodcourt on the upper level and small eateries dotted on the remaining levels. It draws people up and through into the centre to the escalators and with the noise from above add atmosphere throughout. HS would have been better off relocating, keeping Rundle Place for mid to high end retailers - just my opinion

I think Harris Scarfe need to know who they're targeting first - they don't know if they're a discount variety store (like a Kmart/Big W) or high end department store (like a Myer/David Jones). They're been trying to act like a high end store with discount variety store products.

[DaveAdl]

I think Harris Scarfe need to know who they're targeting first - they don't know if they're a discount variety store (like a Kmart/Big W) or high end department store (like a Myer/David Jones). They're been trying to act like a high end store with discount variety store products.

I completely agree unfortunately Harris Scarfe history dictates their target market unfortunately they can tweak their brand which way you like but they have always been known for a particular market segment - by all means evolve but they need to do so in their particular market space - there isn't anything wrong with their business just not with the tenant mix in rundle place

[duke]

I think Harris Scarfe need to know who they're targeting first - they don't know if they're a discount variety store (like a Kmart/Big W) or high end department store (like a Myer/David Jones). They're been trying to act like a high end store with discount variety store products.

That's exactly what Harris Scarfe is. A representative ( I can't remember who ) even said that in an interview to AdelaideNow before the opening of the new store.
It was something like "We offer David Jones products for K-Mart prices".
They drive profit from quantity selling rather than margin.

The new store is all about pushing the new high end image. It is not the same store that nearly collapsed a number of years ago.

[Nathan]

The problem is, their branding and marketing is confused about what they are. Most of it is skewed at the lower market, but then some of the marketing tries (unsuccessfully) to push to the higher end, and in the end if comes off as completely muddled. They end up appealing to neither, rather than both. Branding yourself as good quality for low prices can be done — look at Muji in Japan — but it's not something that Harris Scarfe have been able to pull off.

[Ben]

The problem is, their branding and marketing is confused about what they are. Most of it is skewed at the lower market, but then some of the marketing tries (unsuccessfully) to push to the higher end, and in the end if comes off as completely muddled. They end up appealing to neither, rather than both. Branding yourself as good quality for low prices can be done — look at Muji in Japan — but it's not something that Harris Scarfe have been able to pull off.

I think it's up to individual interpretation. I personally think they are doing a good job at repositioning themselves. I remeber they said they want to sit in between Target and Myer which is where I see them.

Also the tenant mix in Rundle Place is hardly upmarket, I mean Susan, Pandora, Esprit, Kookaii, etc sure they are not cheap but they are all found in every major suburban centre. The Only stand out IMO is Ted Baker.

[Brucetiki]

I think Harris Scarfe need to know who they're targeting first - they don't know if they're a discount variety store (like a Kmart/Big W) or high end department store (like a Myer/David Jones). They're been trying to act like a high end store with discount variety store products.

That's exactly what Harris Scarfe is. A representative ( I can't remember who ) even said that in an interview to AdelaideNow before the opening of the new store.
It was something like "We offer David Jones products for K-Mart prices".
They drive profit from quantity selling rather than margin.

The new store is all about pushing the new high end image. It is not the same store that nearly collapsed a number of years ago.

Problem is they're offering K-Mart products at David Jones prices.

[SRW]

I remember they said they want to sit in between Target and Myer which is where I see them.

I agree. I don't see anything about their branding or their new store which is overtly high-end. Sure, Rundle Place has high quality finishes internally, but the Harris Scarfe store itself is just a well-merchandised big box. Their branding, like Target, is clean and modern, and their advertising (with the exception of a rather confused push into fashion apparel) is heavily focused on discount/sales. I think they've finally settled into their niche and I'm glad to see a South Australia-based retailer doing well.

[Nathan]

Just walked through. Joshua Perets, La Vie en Rose and Point Zero have closed. Landlord paperwork up in the window about rent owing and so on.

[crawf]

Just walked through. Joshua Perets, La Vie en Rose and Point Zero have closed. Landlord paperwork up in the window about rent owing and so on.

Can't say I'm that surprised. Overpriced and underwhelming

[Waewick]

Just walked through. Joshua Perets, La Vie en Rose and Point Zero have closed. Landlord paperwork up in the window about rent owing and so on.

from listening to the staff. the issue wasn't turnover.

[Pants]

What was it?*



*allegedly

[Ben]

Signage going up now.

[Ben]

Combined they owe over $200,000.

[Waewick]

What was it?*



*allegedly

Rental not being paid was a big part from what I can gather.

it appears the local franchise wasn't well run.