Brenton Bock wants Hollywood-style sign for Adelaide

[Port Adelaide Fan]

AD man Brenton Bock has a Hollywood-style vision to build a giant, glowing Adelaide sign for the Hills.

He thinks the interactive sign should be placed in a direct line to Rundle Mall and linked to the lantern on the corner of Rundle Street where people could trigger images or lighting on the letters in the distance.

"I would like to see people standing in the middle of Rundle Mall on New Year's Eve and to look up at the sign and see a laser light show," Mr Bock said.

He revealed shared his idea at the ­recent opening of his company Blackbocks' new office space in Norwood, saying it could ­attract private investment.

more

[MessiahAndrw]

He revealed shared his idea at the ­recent opening of his company Blackbocks' new office space in Norwood, saying it could ­attract private investment.

Many people will think their fantastic idea will attract 'private investment.' All talk is great, but they need to prove it. What we need in Adelaide is more of a can-do spirit. People demand so much from the government, but the purpose of a capitalistic society is that if you want something done, do it yourself.

If he thinks it's going to attract investment - then there's reason for him to build the sign himself. He can use his company to invest in a share of the properties within line of sight of the new sign, then profit from the property values as those properties 'attract investment'.