SA Economy

[SBD]

Of course, people into food/wine, know of Adelaide. Is that a reason for people to move to SA? Are they booming industries creating tens of thousands of jobs? No. There's the problem with that example.

Ship building in Whyalla from the 40's to 70's. Problem with that is obvious. It's 2019. Most South Australian's wouldn't even know ships were built at Whyalla. And so what if we all did know? Does it create jobs today? No.
Ship building at osborne. Besides 6 submarines, and 3 ships, what's been built there? We might get to build 12 submarines there and 9 more ships, but by the time they all get built, it'll be close to 2050. By the time work on them starts it'll be well into the next decade. How many jobs out there anyway? A couple thousand at most? So hardly anything that's going to draw in tens of thousands of new migrants from interstate.
If they had any brains for business, they'd setup commercial operations in an adjacent yard and not rely on Department of Defence contracts which are few and far between. They'd be able to maintain a work force, perhaps even hire hundreds more, and have a constant flow of revenue. That would make the wider industry there sustainable and ensure skilled labor is not lost.

Minerals...Opal mining isn't that big. The opal miners aren't big multinational corporations. And most go months on end without finding any opal. It's very good money when they do find opal though, and that's how they survive. But their local council up in Coober Pedy is a major screw up, if you thought we had it bad here in Adelaide with cost of living.

Kangaroo island? Who knows about that or cares about that? Does it create tens of thousands of jobs? Anyone tries to develop anything on there for tourism, they struggle to get it done because the locals don't want anyone coming to their little island. There was a festival there once nearly ten years ago I think, went bankrupt after the first time it was held.

Seafood? You mean the seafood caught in Australia that gets shipped to places like Vietnam to be processed and packed before being sent back to Australia, or through the back door New Zealand? Doesn't create tens of thousands of jobs.

Education and research? Again, where's the jobs to bring in tens of thousands of new people to the state?

Most of what you've listed is good for tourism, and should be promoted further. But none of it is going to draw in tens of thousands of new residents to our city and state.

We need to be targeting interstate migration to SA. It's a lot more cost effective then running expensive marketing campaigns and setting up offices overseas, that have resulted in jack shit return.

I wasn't trying to talk up the employment prospects. I was talking about what SA is known for - why would a migrant choose SA rather than Sydney or Melbourne. If they're coming from overseas, I assumed that the choice of which part of Australia to settle in is not driven by which area has the most mundane jobs of Seek. It's driven by the image they already have of the place, either from TV, Wkipedia or friends and family already here.

according to the ABS, the biggest employment industries in SA are

1. Health and social assistance
2. Retail
3. Education and training
4. Manufacturing
5. Construction

Perhaps that's why we see many nursing homes owned and staffed by immigrants, and medical specialists. The food industry supply chain would be split across Retail, Transport, Wholesale, Manufacturing and Agriculture. Mining and Electricity are at the bottom of the list.

[SRW]

To spit ball:

Education and research have multiplying employment and income effects if the government supports them. Where's the plan beyond SAHMRI 2 for BioMed City? In which fields of medical research could we double down and establish pre-eminence? If successful, can we attract Big Pharma? What more can we do to grow international students who chose Adelaide from about 30,000 now to, maybe, 50,000? Not only big money, but a chance to create ambassadors who can broadcast a positive image of our state to their home countries.

Renewables, both services and manufacturing, should also be a growth industry for SA. We should be designing, building and selling systems for Australia and the world. The commencement of battery manufacturing locally is great, but could be expanded into electronics using our rare earth resource.

Given our clean green image, agriculture and food processing should be much bigger export earners for SA. Hopefully the Northern Irrigation Scheme helps, but efforts to build and protect regional brands (in the style of European appellation of origin) should be revived.

Tourism can support huge numbers of jobs (look at Queensland), and this is an area SA has been serviceable but not exceptional. As Nathan alluded, our festivals barely rate a mention interstate and yet the carnival of March is unparalleled. WOMAD could be a national rite-of-passage. The wineries and regions are doing a much better job than Adelaide (as anyone who visits regularly will notice with an increasing number of state-of-the-art cellar doors), but adequate (high-end) accommodation is still lacking. I think there's huge potential in the World Heritage Listing currently being pursued for the Flinders Ranges.

The film industry has been mentioned, and admirably SAFC is (successfully) working towards having at least 4 productions simultaneously on-the-go (from the present ~1-2 currently). The (previous) government's investment in Glenside Studios and tax concessions has been pivotal, but it's disappointing to see Adelaide Film Festival have funding reduced. I've seen it suggested that the expansion the local post-production and VFX industry (primarily the ever Rising Sun and new (global) entrant) Technicolour/Mill Fillm, among others) could be parlayed into a bigger role in the video games industry. We should learn from what Vancouver and Toronto did to establish themselves in films and games (respectively).

But it's all for nought us discussing on an Internet forum. Where is our government's vision? Better yet, their plan?

[Goodsy]

the North Terrace Health Precinct should keep expanding. build over the top of the rail lines, have it wrap all the way around to Bowden ontop of the Parklands. It should emulate the Texas Medical Precinct

https://en.wikipedia.org/wiki/Texas_Medical_Center

The Texas Medical Center employs over 106,000 people, hosts 10 million patient encounters annually, and has a gross domestic product of US$25 billion. Over the decades, the TMC has expanded south of Brays Bayou towards NRG Park, and the organization has developed ambitious plans for a new "innovation campus" south of the river. The 4.93-square-mile (12.8 km2) Medical Center/Astrodome area, highly populated with medical workers, is home to over 20,000 people

[SRW]

New global study about the economic impact of robotics & automation identifies greatest risk for SA in Australia: 'Robots set to take 20m jobs globally by 2030, SA and Victoria will be hard hit, warns report'

The relevant quote about SA:

It suggests that in Australia, South Australia is most vulnerable to the future robot rollout.

The state is Australia's most manufacturing intensive but has the slowest-growing economy and low levels of manufacturing productivity, the report argued.

Bear in mind, the report concludes robots 'will do more good than harm' due to increases in productivity. Presumably until Skynet kills us all, anyway.

[SBD]

New global study about the economic impact of robotics & automation identifies greatest risk for SA in Australia: 'Robots set to take 20m jobs globally by 2030, SA and Victoria will be hard hit, warns report'

The relevant quote about SA:

It suggests that in Australia, South Australia is most vulnerable to the future robot rollout.

The state is Australia's most manufacturing intensive but has the slowest-growing economy and low levels of manufacturing productivity, the report argued.

Bear in mind, the report concludes robots 'will do more good than harm' due to increases in productivity. Presumably until Skynet kills us all, anyway.

"The state is Australia's most manufacturing intensive" is a direct contrast to the attitude that most South Australians (including on this forum) would assume or imagine.

If that statement is indeed true, then someone should be advertising and promoting it, instead of letting Jimmy Barnes sing a song by Troy Cassar-Daley (who comes from new South Wales) about closing the place down.

[SRW]

More good news for the local VFX industry, with Sony to establish an office for 32 gaming engineers in Hindmarsh Square: https://indaily.com.au/news/business/20 ... de-office/

[1NEEDS2POST]

The other states don't have many industries either. I struggle to understand what people in Melbourne and Sydney do for a living, nothing seems to be made, designed, grown or dug there.

[gnrc_louis]

https://indaily.com.au/news/2019/07/18/ ... ses-again/

Unemployment up to 5.9% seasonally adjusted.

[rev]

667,394 apartments/flats/units have been built in Australia since the year 2000. 140,000 more in the pipeline.
Bit of a surprise that despite the huge population growth in Victoria and their massive building boom, that NSW still has had more built in the last two decades.
No surprise that SA is not only far behind the big four, but well behind the ACT as well.

259,580 in NSW
174,896 in VIC
143,704 in QLD
39,680 in WA
26,116 in ACT
14,418 in SA
7,150 in NT
1,849 in TAS

[claybro]

667,394 apartments/flats/units have been built in Australia since the year 2000. 140,000 more in the pipeline.
Bit of a surprise that despite the huge population growth in Victoria and their massive building boom, that NSW still has had more built in the last two decades.
No surprise that SA is not only far behind the big four, but well behind the ACT as well.

259,580 in NSW
174,896 in VIC
143,704 in QLD
39,680 in WA
26,116 in ACT
14,418 in SA
7,150 in NT
1,849 in TAS

Interesting reading Rev. Melbourne has been able to absorb more of its new population in single detached dwellings on the previously underdeveloped Western fringe. There was a virtual empty wasteland out there until the last couple of decades-relatively close to the CBD (within 20-30kms). On a positive note though, it appears the SA apartment market is not in quite the doldrums as the other states, so perhaps the slower build rate in apartments and units has prevented the horror stories of market saturation, and poor build quality that is plaguing the other capitals. Seems more developments in SA really have to prove their worth before even getting off the ground, which has turned out to be a positive.

[Benski81]

https://indaily.com.au/news/2019/07/18/ ... ses-again/

Unemployment up to 5.9% seasonally adjusted.

It's worth pointing out that nationally the total labour force underutilisation rate (unemployment + hidden unemployment + underemployment) is actually 13.6%.

In the 15 - 19 year old bracket it's 25.3%.

I'd say those national figures are probably reflective of the state of the States too with some slight variation between each State/Territory.

https://www.abs.gov.au/ausstats/[email protected] ... Jul%202019

[PeFe]

I wasn't quite sure where to post this......

Possible electric motor bike manufacturing in Adelaide.
From Renew Economy

Fonzarelli NKD electric motorbike unveiled, with eye to manufacturing in S.A.




The Driven

Sydney-based electric motorbike maker Fonzarelli has unveiled its first full electric motorbike with mid-drive motor while it looks to South Australia, the former home of Australian vehicle manufacturing.

As Fonzarelli’s fourth electric vehicle, the NKD breaks the mold for the 10-year-old company which made its mark with moped-style scooters designed for city traffic.

The new NKD model, which has the most range so far of Fonzarelli’s offerings at 120km, sports an efficient mid-drive motor delivering a feisty 9.6kW of power and 56Nm of torque at 6000RPM and has a top speed of 100km/hr.

The dual announcement, made by Fonzarelli in Adelaide on Thursday, has founder Michelle Nazzari who is in talks with potential manufacturers pumped.

Working with Adelaide local Simon Modra, a motorcycle enthusiast and Future Submarine design researcher at the University of South Australia among other things, the two are in discussion with a number of promising manufacturers.

“There are partners here we are very interested to work with,” Nazzari tells The Driven. “At this stage we will keep [manufacturing] in Sydney so we can start getting some bikes out, but hopefully by end of year we will have full scale production down here in SA.”

The NKD, one of the bikes Nazzari intends to manufacturer in South Australia differs from Fonzarelli’s previous vehicles.

Full article : https://reneweconomy.com.au/fonzarelli- ... s-a-74768/

[SRW]

SA Tourism Commission 'old mate' campaign ad slammed as 'depressing' and 'ageist'
2 September 2019, ABC News

South Australia's latest attempt to promote itself as a destination of choice has fallen flat with locals, and is being widely condemned on social media as offensive and ageist.

The ad Don't Feel Sorry For Old Mate… headlines the South Australian Tourism Commission's summer marketing campaign and was released over the weekend.

It features a solitary elderly man, called Dave, at a range of tourist spots, including a vineyard and a jetty.

The final scene shows the man undertaking the roof climb at Adelaide Oval before starting to cry, with a voiceover then proclaiming: "Don't feel sorry for old mate. It's his own damn fault he didn't visit Adelaide sooner."

Social media users have been left baffled, slamming the ad as "confusing", "condescending" and "ageist", with one commenting it would not "entice anyone to visit our state".

"Don't like it at all. It's not funny or quirky, [it] just mocks an old man who is lonely," one Facebook user said.


Another wrote it was "so depressing" that it "needs the Lifeline number at the end".

"If it truly is an advertising campaign, then it's a terrible mistake," another said.

"Who is going to feel in any way encouraged to visit Adelaide after seeing this? I am appalled and surprised money was wasted on such dreadful sentiments."

That feeling was echoed by others who described the ad as "sad", "horrible" and "just shocking".

"Apparently you aren't allowed to enjoy life passed the age of 50. Travelling retirees should be one of our biggest target markets, but not with an ad like that," one said.

An ABC Radio Adelaide listener described it as "offensive to our state and older people".

The release of the 30-second video comes less than 12 months after a previous campaign was savagely ridiculed.

Not 'everyone's cup of tea', commission concedes

SA Tourism Commission marketing executive director Brent Hill conceded he expected "some scepticism" but said the campaign was "designed to get people talking".

"You'd be crazy if you made an ad like this and didn't expect to get some response," he told ABC Radio Adelaide.

"That's obviously what it was designed to do — we definitely wanted to put something out there that was getting a message across. We knew it wasn't going to be of everyone's cup of tea.

"We want to punch home that message that too many people were saying 'we'll get to Adelaide one day'."

The ad is part of a larger campaign including an Instagram account set up for the fictitious Dave to post his latest happy snaps.

"With a heart full of regret, [Dave] wrote a blog about the seven things to do in Adelaide in your 70s. But really, these things you should do, see and explore are for everyone," the commission stated.

Adelaide advertising identity Sputnik applauded the strategy but questioned the execution.

"Brent said it won't be everyone's cup of tea," he said.

"I'd love to know who's cup of tea it will be, because older people seem to be a bit offended by it and younger people seem to be offended by it in a whole different way."

But Mr Hill defended the ad, saying "time will tell" if the strategy is a success.

"While there are lots of positives around Adelaide, there are still some dated misconceptions and perceptions around churches and it being quiet or boring," he said.

"Much of this perception though is based on dated knowledge — people haven't been for a while, or are hearing third-hand from others."

Mr Hill said the target market was people from interstate aged 25 to 45.

"The campaign is designed around Adelaide being a little more confident in who we are," he said.

"It's a competitive landscape out there, and we need to cut through. Our message — come down, see it for yourself, and don't put it off."

I think their research and mission is correct -- people have outdated and/or incorrect views about Adelaide, and our campaigns should address that. I don't think this ad does.

[rev]

Go back 10 years and people wouldn't really be bothered by that ad, in fact most would probably have a little giggle and not think twice about it.
However in this day and age, the majority feel they have to find something to complain about their feelings being hurt or something. People can't go a day without having a whinge about something or someone offending them anymore. People can't even mind their own business these days.

While it might not be the best way to market the state, at least it's something different. Something different usually gets people talking about the subject. The subject in this case is South Australia.

People just need to get the fuck over it, stop trying to impose their imaginary buthurt over their feelings on everyone/everything, and get on with their own damn lives already.

[rhino]

Young people complaining that the ad is ageist, while older people are having a laugh. Political correctness gone stupid as usual.

If you don't like the ad, fair enough, but most people are bagging it on behalf of a section of the population they know nothing about.