Adelaide's brands

[Mants]

menz confectionary! crown mints and fruchocs...mmm

wasnt arnotts originally south australian?

[Xaragmata]

Beerenberg & Spring Gully are two local brands with potential for growth...

http://www.beerenberg.com.au/go/about-u ... -different

Beerenberg is a fully family owned and operated Australian strawberry farm.


http://www.springgullyfoods.com.au/inde ... itage.html

Today, Spring Gully Pickles is just one of a group of popular Australian brands which form the recently founded parent company,
Spring Gully Foods Pty Ltd, still family owned and operated ...

[AtD]

^^ You could just post the product list of that SA Great store in the Airport.

[Wayno]

Assured Home Loans is fully SA owned and operated...

[Will]

How could we forget this:

[peas_and_corn]

Coopers has been mentioned already- however what is often overlooked is the homebrew market that they dominate. Especially since buying out Morgan's, Coopers has a majority share in kits in both Australia and the United States. The latter is because the domestic HB market in the US is geared very much towards all grain and extract brewing, and as such there are no US kit manufacturers (well, I don't know of any). As a result, Coopers sells a majority of HB kits in the US as well.

[Aidan]

menz confectionary! crown mints and fruchocs...mmm

wasnt arnotts originally south australian?

No, it was originally from NSW. But according to Wikipedia, they had delivery vans with number plates in the SA 0nn range.

I'm surprised noone's mentioned Nippy's yet!

[The Scooter Guy]

RAA (short for Royal Automobile Association) may be an SA brand as we have different types of car clubs including the NRMA in NSW, and the RAC (Royal Automobile Club) in Victoria, Queensland & Tasmania.

[Prince George]

Hmm, I didn't make my meaning clear enough.

I'm not asking about just a list of local businesses - I'll leave that to Keith Conlon and SA Great - what I'm looking for are the ones that have carved out a clear niche in people's mind to be something more than just another name on the shelf (or shop at the mall). I'm thinking of what marketers call positioning, the brands that conjure up a definite (hopefully positive) image in people's minds. It's the difference between Dell being a big company and Apple being a big brand, and it's part of the reason that Apple can command higher prices for their gear.

Another example, there are any number of places you can buy stationery: newsagents, supermarkets, OfficeWorks, even craft stores. But in spite of all that, we're going to see two "boutique" stationery stores from interstate opening soon. And they'll likely succeed because of strong branding, even though, when it comes down to it, all they're selling is pens and paper.

So try this: suppose you met some friends from interstate and told them "I work for <SA brand> now", would they go "Oooh" or just "Oh"? Which reaction would you get if they saw <SA brand>'s product in your home, or if you were wearing it, or eating it? I'm looking for the ones that get an "oooh". And I'm looking for ones less than a half century old.

With that in mind:

Cibo - yes, definitely. I think it's clear that they get it and they really own their high-end coffee position (any company that can see off Illy's must be doing something right). Un Caffe Bar and Bean Bar seem like imitators by comparison.

Boost - yes, likewise

I feel like Internode are getting there, but the ISP market is very crowded and a bit volatile (with all the politics around the NBN especially)

[AtD]

The elephant in the room...

News Corporation

*hides*

[Nathan]

Hmm, I didn't make my meaning clear enough.

I'm not asking about just a list of local businesses - I'll leave that to Keith Conlon and SA Great - what I'm looking for are the ones that have carved out a clear niche in people's mind to be something more than just another name on the shelf (or shop at the mall). I'm thinking of what marketers call positioning, the brands that conjure up a definite (hopefully positive) image in people's minds. It's the difference between Dell being a big company and Apple being a big brand, and it's part of the reason that Apple can command higher prices for their gear.

Another example, there are any number of places you can buy stationery: newsagents, supermarkets, OfficeWorks, even craft stores. But in spite of all that, we're going to see two "boutique" stationery stores from interstate opening soon. And they'll likely succeed because of strong branding, even though, when it comes down to it, all they're selling is pens and paper.

So try this: suppose you met some friends from interstate and told them "I work for <SA brand> now", would they go "Oooh" or just "Oh"? Which reaction would you get if they saw <SA brand>'s product in your home, or if you were wearing it, or eating it? I'm looking for the ones that get an "oooh". And I'm looking for ones less than a half century old.

With that in mind:

Cibo - yes, definitely. I think it's clear that they get it and they really own their high-end coffee position (any company that can see off Illy's must be doing something right). Un Caffe Bar and Bean Bar seem like imitators by comparison.

Boost - yes, likewise

I feel like Internode are getting there, but the ISP market is very crowded and a bit volatile (with all the politics around the NBN especially)

I believe the Illy cafe's are/were Un Caffe Bar - they just dropped the Illy brand from their name.

Would Santos count?

[Vee]

I support South Aussie brands like Coopers, Farmers Union Iced Coffee, Golden North, Spring Gully, Internode, Nippys and many more listed in this forum.

Another brand to spring to mind is Hamilton Laboratories (sunscreen products).
I recall seeing an interesting item in the press about Hamilton Laboratories.

Just googled it and here it is in the Australian (Jan. 2, 2010)
http://bit.ly/cxUUmx

[monotonehell]

Hmm, I didn't make my meaning clear enough.

Yeah, never mind George... you'll never get this runaway train under control now...

[Omicron]

South Australia's problem in this context isn't necessarily one of the lack of local entrepreneurship. For example, there is little standing in the way of L'Oreal handing over a $100 million cheque to the shareholders of Jurlique and taking full ownership of the business. So, while Jurlique becomes nothing more than a wholly-owned subsidiary of a foreign company, does that necessarily make South Australia a poor state for business given there are no longer any official headquarters located here, but all local staff remain? In other words, the most brilliant ideas of a 1-million-strong city cannot always match the financial clout of an international powerhouse, which makes for a bad result on paper (where success is measured by so-called 'headquarted brands' or head offices and such), but a more positive result in practice when local employment and wealth is taken into account.

In any case, in this day and age when small, local businesses are increasingly trendy, the Adelaide market may well be better-served by a range of smaller less-well-known businesses offering more bespoke services than larger organisations more likely to draw the attention of interstate or international buyers, thereby keeping all investment within the state and developing a reputation for grassroots attention to detail, service, and uniqueness. That's lacking any sort of empirical evidence, mind you, but it's food for thought at least.

[Prince George]

Omicron, I'm interested in any examples that you can name of that actually happening. That pattern is a common tech-startup dream - after running on sweat-equity for years, get a buy offer from (insert big company here). But the buyout examples that I can think of were not ones where the purchaser said "you are awesome and we will pay handsomely to have you", but were consolidation in various old declining industries.

I believe the Illy cafe's are/were Un Caffe Bar - they just dropped the Illy brand from their name.

The buildings may be the same, but the companies are different (at least they seem to be). Illy is an Italian superchain, their founder is one of the inventors of the modern espresso machine and their coffee beans/grounds are sold across the globe. According to their website, Un caffe bar was started in Adelaide in 2003.

The elephant in the room... News Corporation

That elephant left our room years ago - even before it was incorporated in Delaware, it was already headquartered in NYC. Adelaide only saw Murdoch for the AGM.

And too many of these examples are old. Coopers, Haighs, Rossi - they're all fine companies, but they were founded a century ago. What have we got starting up right now, what are your tips for "keep an eye on these guys"? I saw an article about PunchCard and their 3-D modelling via video (although, as a MS shill, my first thought was "kinda like Photosynth"). With all these clothing brands opening storefronts, do we have any designers of our own(*)? I recollect hearing years ago about a cottage industry of silk-screened T-shirts

(*) and nobody say "Joyrene"