Mall shoppers want a revamp with balls
CITY shoppers want longer trading hours for Rundle Mall stores, a visible and stronger security presence, restaurants in the Mall's laneways and the whole place spruced up and kept clean.
A study of 500 shoppers, retailers and landlords reveals that our mall - Australia's longest pedestrian shopping strip - lacks decent shade, toilets and cheap parking, and has a boring mix of retail stores.
The study, spearheaded by planning firm Connor Holmes, is the first stage in shaping a new blueprint and strategy to save the mall in response to criticisms from traders that the mall has become stagnant and sub-standard.
Adelaide City Council is expected to award a $250,000 contract this month to a private firm to develop a new mall masterplan before the end of the year.
It is unclear how much it would cost to deliver the outcomes, but last year the Sunday Mail reported that the Rundle Mall Management Authority had demanded the State Government fund a "multimillion-dollar" overhaul of the precinct.
The council is reportedly in negotiations to sell its Grenfell St car park to the owners of the Harris Scarfe building. The sale profits would then be expected to be channelled into Rundle Mall's redevelopment.
Rundle Mall general manager and former Youthworks fashion store owner Martin Haese said the time for talking about the mall was over and now was "time for action".
"I think we've got one shot. There's been a lot of growing disquiet about the inaction," he said.
"This (masterplan) will be done, but we can't afford it then to be left on the shelf. This is in my view non-negotiable, it has to happen if people want to preserve the mall.
"The reason we are doing this (masterplan) is we believe that Rundle Mall has suffered with a very piecemeal approach to its development for a long time and what we want to do is arrest it. Nobody is painting an overall picture and that's what we need to do."
He said trading hours continued to be a main priority among those surveyed, with many supporting opening on certain public holidays and extended trading during summer.
The RMMA has been lobbying the Government to declare Rundle Mall a tourist precinct under the Shop Tradings Act, as Glenelg is, allowing the area to trade on public holidays.
RMMA acting chairman and city councillor Richard Heyward said the council had developed a masterplan, in 2003, but it never saw "the light of day".
"The success of this masterplan is it needs to be realistic and therefore achievable, rather than a huge scheme we know that's never going to get up," he said.
MALL MUSINGS
THE study's main findings:
* * 43 PER CENT of people preferred shopping at suburban shopping centres;
* * NEARLY two-thirds of city workers did not shop in the mall;
* * ONE-in-five shoppers spent less than 30 minutes in the mall;
* * SHOPPERS wanted tougher enforcement of anti-social behaviour;
* * RETAILERS thought the mall's appearance, access and mix of tenants was "average or below average"
* * PROPERTY owners said the mall should be open on public holidays and have more entertainment and cafes on side-streets to bring in night-time trade.
http://www.adelaidenow.com.au/mall-shop ... 5864041941