Ideas on how to attract more people to SA?

[Wayno]

Have you seen the new SA Brilliant Blend advert on TV? presumably it's being shown around the country - i like it! much classier than previous adverts, and focused on younger professional types too! Maybe the recent exec changes at SA Tourism are taking effect?

sa-advert.JPG (18.33 KiB) Viewed 4284 times

Video available on http://www.southaustralia.com/ home page.

[Will]

Yeah, I saaw it on SBS a couple of nights ago.

It is much better than any other SA Tourism ad that i have ever seen, however the only criticism that i can make is that I would prefer that we were not just linked to wine.

Instead I would prefer that they focussed on the entire gourmet experience. because I can quite confidently say that on my travels around Australia I have yet to find a place that can match us for the quality, price and accessibility of our local produce.

[bulldog13]

FYI - I live in Canberra and I haven't seen the ad yet!!

[monotonehell]

I approve.

Although it does portray us as a load of pisspots... I still approve.

[AtD]

For my South Australian friends, your tourism board has started flooding NZ media with a new series of television and print ads. You might be interested to see how you are being promoted.

Those featured are everyday Kiwis talking about their experiences there. Apparently those featured got a free return flight to ADL. I think it works but strange that they did not use any stock tourist footage. Also you can tell the demographic they are going for!

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http://www.skyscrapercity.com/showthrea ... 890&page=6

[Wayno]

Will, in response the focus of the advert is meant to be the Cellar Door - hence the wine focus. Your point about including more culination (is that a word? My defn: to focus on culinary delights) is valid. Food goes hand-in-hand with wine.

[monotonehell]

...Food goes hand-in-hand with wine.

Will you guys quit it! I'm trying to save money.

:droooool:

[Prince George]

Oh, is this a tourism campaign? I thought that we were talking about promoting SA as a place to live (in this thread).

[rhino]

Love the ad, but I agree with Will and Wayno that there needs to also be some focus on the whole gourmet experience.

[Wayno]

Oh, is this a tourism campaign? I thought that we were talking about promoting SA as a place to live (in this thread).

yeah, this thread sort of oscillates between tourism and migration. I suppose they feed off each other...

[pushbutton]

I think Adelaide almost has it all. The one thing we're missing is FUN things for people to do in their leisure time.

It really is about time the government started thinking BIG in terms of tourist / recreation attractions like theme parks and holiday resorts.

You can have the best advertising in the world, but if there's nothing for them to do, the tourists will go elsewhere, and so will some of the people looking for an exciting place to live!

[Will]

I think Adelaide almost has it all. The one thing we're missing is FUN things for people to do in their leisure time.

It really is about time the government started thinking BIG in terms of tourist / recreation attractions like theme parks and holiday resorts.

You can have the best advertising in the world, but if there's nothing for them to do, the tourists will go elsewhere, and so will some of the people looking for an exciting place to live!

people migrate interstate and overseas not because there are fun theme parks there but mainly for job opportunities. Indeed, the majority of the people I know who have moved interstate have moved to Canberra and Perth. Not because, those places are fun, but because that is where the jobs are in the field that those people work in.

I would rather, the state government invest its money expanding and diversifying our economy, instead of building some tacky theme park, which you would get bored with after the novelty wears off, and which would be abandoned for half the year when its raining.

And the idea that there is nothing to do here is simply crap.

[monotonehell]

And the idea that there is nothing to do here is simply crap.

^^^THIS! With knobs and hundreds and thousands on. This idea that there's nothing to do seems to be a common theme in all cities. I think it's a part of the perceived isolation that urban sprawl brings.

There's loads of things to do in Adelaide, and if more people actually left their lounge rooms and WENT AND PARTICIPATED in what we do have then there'd be more demand and more opportunities for private business to invest in new entertainment enterprises.

Note the point in bold, it's private business who builds "theme parks", not governments. The government can advertise and encourage all they like, but if the Return on Investment (RoI) is not there then not many investors will take the gamble.

We've already seen an increase in people going out and making use of the entertainment industry in the past few years. We'll probably see more of this trend as our population increases.

[pushbutton]

I agree that the government should not be responsible for building tourist attrations but I probably sounded like I thought they should in my last post, so I'll just clarify what I meant.

The governments role in encouraging tourism to the state should be partly to promote it through properly targeted, high quality advertising (and it looks like they are doing that quite well), but also partly to encourage and facilitate private investors and big companies that could actually build and operate the attractions. That part I don't think SA has done at all well in the past, and the way that big projects take so long to get off the ground in SA must be a major drawback for anyone seriously thinking of investing big money in SA tourism.

On a very positive note, after many many years of embarrassing procrastination, we do at least now have a very good airport and for any interstate or overseas visitors that is likely to be their first impression of the state, so it's a big move in the right direction.

[AtD]

I'm sure it's been said by myself and others, but there's three things we need to attract people to SA.

Jobs, jobs and jobs.

Everything else follows that.